As the agency of record for C.H. Guenther, Phase 3 has partnered across a range of campaigns to support the continued growth of the Sun-Bird brand. But when performance at Walmart began to lag, this initiative called for a more focused, situational approach—one built specifically around influencing shoppers at the point of purchase through our paid media and integrated marketing approach.
Turning Proximity into Performance
Rather than broad awareness tactics, Phase 3 developed a geofencing strategy targeting specific Walmart locations—reaching consumers in real time as they entered the store environment. The goal was simple: shift from passive engagement to active purchase intent, delivering messaging when and where it mattered most.
To amplify impact, we extended the campaign through social and influencer strategy. Content was intentionally aligned to the in-store moment—leveraging recipe inspiration, Walmart callouts, and clear purchase cues to guide shoppers from awareness to action. Every channel worked together to reinforce the same behavior: pick up a Sun-Bird seasoning packet in-store.
Measuring What Matters
Through a highly targeted approach, the campaign drove meaningful engagement across paid media and influencer efforts.
Paid Media Key Metrics:
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Impressions: 1,718,794
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Clicks: 1,578
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CTR: 0.09%
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CPC: $5.07
Influencer Partnership Results Key Metrics:
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Impressions: 263,271
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Interactions: 10,077
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Watch Time: 569 Hours
From Strategy to Shelf
This campaign is a strong example of how Phase 3 tailors integrated strategies to specific business challenges. By aligning paid, organic, and influencer efforts around real-world shopper behavior, we helped Sun-Bird move from awareness to action—right at the shelf where it counts most. Ready to drive similar results? Contact our team to get started.