Bianca Beran

April 20, 2021

As Shake Shack’s agency for several restaurant openings throughout the Southeast, Phase 3 was once again asked to build excitement around Shake Shack’s event at their Old Fourth Ward location as part of the “Now Serving” national chef collaboration series.


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Pinky Cole, Atlanta icon and Slutty Vegan founder, collaborates with Shake Shack

 

Phase 3 worked with Atlanta icon Slutty Vegan and founder Pinky Cole to serve a special one-day only burger, the “SluttyShack”. The SluttyShack burger offered customers a 100 percent vegan burger piled high with a Shake Shack veggie patty, caramelized onions, lemon ginger kale, vegan ranch and vegan mayo between toasted Hawaiian bread.

 

During this one-day-only event, Phase 3 secured media coverage with What Now Atlanta, Fox 5 Atlanta, Atlanta Daily Newswire, Star94, and more! This collaboration was a great success as Shake Shack ran out of SluttyShack burgers, and donated the proceeds to local nonprofit, Giving Kitchen.

 

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The Slutty Vegan's SluttyShack burger

 

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Pinky Cole and Randy Garutti, CEO of Shake Shack

 

Our talented PR team is ready to execute your newest event ideas. Let us know how we can help!

 


 

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