March, 19 2026 in Project Spotlight, Paid Media, Influencer, Social Media, Integrated Marketing, Point-of-Purchase Displays, Restaurants & Food Service
Project Spotlight: Sun-Bird Walmart Activation

As the agency of record for C.H. Guenther, Phase 3 has partnered across a range of...

December, 18 2025 in Paid Media, Agency, CTV
How Connected TV Is Changing the Rules of Paid Media Strategy

For years, media planning was straightforward. Marketers bought airtime on TV or radio or...

June, 5 2025 in Press Release, Public Relations, Paid Media, Social Media, Brand Messaging, Media Planning
The Red Flags of a Struggling PR Campaign (And How to Fix Them)

Even the best PR strategies can occasionally miss the mark.

May, 22 2025 in Paid Media, Social Media, Audience Insights, Digital Media
The Social Media Playbook for Growing Your Business in 2025

“Social media is the center of everything. It's the place where trends are born, news ...

January, 16 2025 in Paid Media, Influencer, Social Media, Brand Positioning, Media Planning, Paid Social Media, Digital Media
The Digital Leap: Driving Growth Beyond Traditional Marketing Channels

For decades, communications and marketing professionals relied on carefully crafted sound...

September, 13 2024 in Paid Media, Social Media, Paid Social Media
Transforming Social Media into a Powerhouse for Business Strategy

Social media has evolved significantly. What was once an experimental marketing tool for...

September, 5 2024 in Paid Media
Are Your Ads Working? How to Measure Success in Paid Media

Has this ever happened to you? You've spent months researching, developing, and launching...