Meet the Experts Behind Our Insights

Our team of strategists, designers, and marketing professionals share their unique perspectives to help your brand grow.

At Phase 3 we’re in the business of marketing and communications. We provide a comprehensive range of marketing and print technology services and expertise to clients in a variety of industries. Before someone becomes our client, they want to understand how Phase 3 can help them brand, promote, and grow their business. Our thought leadership content gives them a taste of how we think and how we work, not to mention free advice and easy-to-digest intel about trends in marketing and communications.

We dive deep into specific industry verticals and topics here on the blog, but we also go wide, examining our subjects from every marketing angle. That multi-disciplinary perspective is what makes Phase 3 a valuable and unparalleled partner to brand marketers and business owners—because they can count on us to bring the right set of tools to every challenge. There’s an adage that says, “if you have a hammer, everything looks like a nail.” Put another way, if you bring your business challenge to a PR firm, they’re going to try and solve it with PR. But if you bring your business challenge to Phase 3, we’re just going to solve it. Maybe we’ll solve it with PR. Maybe with something more targeted—or a combination of tactics. Because we have all of the disciplines and tools at our disposal—and experts who wield them wisely—we can offer the best solution to drive real results, fast.
 

Want to dig a little deeper? Explore our latest thinking across branding, digital marketing, media, and creative.

Jenny Harris 

Executive Vice President, Sales & Marketing 

 

Jenny is our resident expert and chief strategist for brand-on-demand programs. She has all the intel about how to design an effective national print program, how marketing fulfillment should work, and the challenges brands face when print-on-demand brokers and warehousing and logistics vendors fall short. Enterprise and mid-sized brands turn to Jenny for advice on all things Media:Link and marketing fulfillment.

 

Troy McGinnis 

Executive Vice President, Print Services 

 

Troy is the go-to guy for all topics pertaining to print production, fabrication, and marketing fulfillment. Overseeing 150,000 square feet of print and warehousing facilities, Troy can talk substrates, displays, press tech, print techniques, installation, distribution, and how to make literally anything out of anything. Equal parts ringmaster and magician—Troy is the always-fully charged battery in Phase 3’s print production powerhouse.

 

Susan Frost

Executive Vice President, Marketing & Agency Services

 

As our agency’s generous and fearless leader, mentor, and client whisperer, Susan brings decades of integrated marketing and paid media experience and a business owner’s perspective to content about building strong and engaging brands. She contributes to thought leadership content on a variety of topics, including commercial real estate, B2B brand marketing, and media.

Kendra Lively  

Senior Vice President, Creative 

 

Kendra is a walking master class in how to bring creative and elegant visual solutions to complex business challenges. With a knack for capturing cultural movements, moments, and trends in striking visual language, Kendra brings a wealth of design expertise and creative insight to our portfolio of thought leadership content, with special emphasis on multifamily and commercial real estate branding, content marketing, and creative strategy. 

Amanda O’Brien 

Senior Vice President, Strategy 

 

With 25+ years in agency marketing, planning, strategy, and communications, Amanda is the rare brand strategist who revels in a B2B challenge. She offers expertise about how to shepherd complex business concepts into beloved brands with well-articulated messaging and clearly orchestrated marketing and media plans. Amanda has worked with a broad range of brands, from commercial real estate and hospitality, to non-profit organizations and healthcare brands, to financial services and industrial manufacturing. 

Spencer Reamy 

Senior Vice President, Print Services, Texas 

 

A print production sage with a service heart, Spencer is the king of the client consult, who shares elegant solutions to complex challenges in digital print production, fabrication, environmental signage programs, installation, and marketing fulfillment. 

Mary Reynolds 

Senior Vice President, Public Relations 

 

A veteran expert in all things public relations, Mary Reynolds is a trusted advisor to many of our most beloved hotel, restaurant, and hospitality brands. She serves up hot tips, notable trends, and fresh takes on PR fundamentals, from media relations and influencer engagement to social media, product launches, media training and more.

Frank Misischia 

Vice President, National & Strategic Accounts 

 

When you think Frank, think sports. Think retail. Think crowds of happy shoppers and event attendees, immersed in the branded environment of their dreams. A creative problem solver and print production partner to clients across the northeastern United States, Frank has the information and instincts sports and retail brands trust.

Meredith Schwarz 

Vice President, Sales – Northeast & Branded Merchandise 

 

Branded merchandise has come a long way from the early days of simple (and disposable) promo products. Meredith Schwarz is our resident resource for the latest and greatest in branded merchandise, from custom designed and printed products and apparel to gift boxes and corporate gifting sites.

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Brad Watson 

Vice President, National & Strategic Accounts 

 

Bold, engaging, register-ringing retail displays, pop-ups, and activations are the domain of Brad Watson, our resident retail experience expert. Brad is our go-to for guidance on how to bring complex, large-scale, and luxury brand POP programs to life—without breaking a sweat.

Matt Worsham 

Vice President, Creative & Digital 

 

A systems thinker with an artist’s eye? That’s Matt Worsham, a subject matter expert on all things environmental branding, websites, and digital marketing. Matt delivers fresh takes on UX/UI, signage and wayfinding, and how to keep tabs on best practices in an ever-evolving digital landscape.