A long-standing client of Phase 3, Greystar tapped our creative team to develop and launch a new brand for their latest multifamily property in Atlanta.
In a historic urban pocket of Atlanta that is crowded with apartment communities, this transit-oriented, mid-rise needed a name and brand identity that aligned with the unique energy and history of the area—and distinguished it from competitors.
Because the project was part of MARTA’s broader TOD (transit-oriented development) initiative to increase ridership, 1/3 of the apartment units were designated as workforce housing, making it ideal for a broad mix of the Atlanta population. Phase 3 wanted to tap into the spirit of connection that was unique to the property—“connection to your next stop, to interesting people, and to the history of the city you love.” In that spirit, we named the property Marchon, inspired by MLK’s historic 1965 speech, "Our God is Marching On.” Marchon has a unique energy and momentum that became the foundation for a bold, colorful, and unique brand identity that stands out in a sea of sameness.
Introduce your property to the world with a brand to remember. Contact us to speak to an expert at Phase 3, one of Atlanta's top naming agencies, on how we can create an impactful brand identity for your next project.