May, 28 2026
What Business Leaders Get Wrong About PR and What to Do Instead

Business leaders often see PR as a single output: a press release, media mention, or...

May, 1 2026
Pre-Launch Marketing: Brand Activation Ideas for a Successful Launch

Your team had been working toward this moment for months. The new product is complete....

March, 19 2026
Project Spotlight: Sun-Bird Walmart Activation

As the agency of record for C.H. Guenther, Phase 3 has partnered across a range of...

August, 21 2025
Telling the Full Story: Numbers and Narrative in PR Reporting

In a recent blog, our PR experts shared best practices in public relations (PR),...

April, 17 2025
How to Build an Influencer Marketing Strategy That Drives Real ROI

In a stunning announcement, Unilever's CEO reported that the company is increasing its...

January, 16 2025
The Digital Leap: Driving Growth Beyond Traditional Marketing Channels

For decades, communications and marketing professionals relied on carefully crafted sound...