May, 28 2026 in On Branding, Press Release, Public Relations, Influencer, Social Media, Marketing Strategy
What Business Leaders Get Wrong About PR and What to Do Instead

Business leaders often see PR as a single output: a press release, media mention, or...

May, 1 2026 in On Branding, Branding, Brand Strategy, Influencer, Social Media, Brand Activation, Campaign Development, Marketing Strategy, Audience Insights, Digital Media
Pre-Launch Marketing: Brand Activation Ideas for a Successful Launch

Your team had been working toward this moment for months. The new product is complete....

March, 19 2026 in Project Spotlight, Paid Media, Influencer, Social Media, Integrated Marketing, Point-of-Purchase Displays, Restaurants & Food Service
Project Spotlight: Sun-Bird Walmart Activation

As the agency of record for C.H. Guenther, Phase 3 has partnered across a range of...

August, 21 2025 in Public Relations, Influencer, Social Media, Agency
Telling the Full Story: Numbers and Narrative in PR Reporting

In a recent blog, our PR experts shared best practices in public relations (PR),...

April, 17 2025 in Influencer, Marketing Strategy, Influencer Marketing
How to Build an Influencer Marketing Strategy That Drives Real ROI

In a stunning announcement, Unilever's CEO reported that the company is increasing its...

January, 16 2025 in Paid Media, Influencer, Social Media, Brand Positioning, Media Planning, Paid Social Media, Digital Media
The Digital Leap: Driving Growth Beyond Traditional Marketing Channels

For decades, communications and marketing professionals relied on carefully crafted sound...