May, 28 2026 in On Branding, Press Release, Public Relations, Influencer, Social Media, Marketing Strategy
What Business Leaders Get Wrong About PR and What to Do Instead

Business leaders often see PR as a single output: a press release, media mention, or...

May, 1 2026 in On Branding, Branding, Brand Strategy, Influencer, Social Media, Brand Activation, Campaign Development, Marketing Strategy, Audience Insights, Digital Media
Pre-Launch Marketing: Brand Activation Ideas for a Successful Launch

Your team had been working toward this moment for months. The new product is complete....

March, 19 2026 in Project Spotlight, Paid Media, Influencer, Social Media, Integrated Marketing, Point-of-Purchase Displays, Restaurants & Food Service
Project Spotlight: Sun-Bird Walmart Activation

As the agency of record for C.H. Guenther, Phase 3 has partnered across a range of...

August, 21 2025 in Public Relations, Influencer, Social Media, Agency
Telling the Full Story: Numbers and Narrative in PR Reporting

In a recent blog, our PR experts shared best practices in public relations (PR),...

June, 5 2025 in Press Release, Public Relations, Paid Media, Social Media, Brand Messaging, Media Planning
The Red Flags of a Struggling PR Campaign (And How to Fix Them)

Even the best PR strategies can occasionally miss the mark.

May, 22 2025 in Paid Media, Social Media, Audience Insights, Digital Media
The Social Media Playbook for Growing Your Business in 2025

“Social media is the center of everything. It's the place where trends are born, news ...

May, 1 2025 in Tips, Social Media, Brand Positioning, Audience Insights
Mastering Thought Leadership: Tactics to Enhance Credibility and Visibility

In today's digital marketplace, certain individuals become thought leaders by sharing...

January, 16 2025 in Paid Media, Influencer, Social Media, Brand Positioning, Media Planning, Paid Social Media, Digital Media
The Digital Leap: Driving Growth Beyond Traditional Marketing Channels

For decades, communications and marketing professionals relied on carefully crafted sound...

December, 20 2024 in AI, Social Media, Marketing Strategy, Influencer Marketing
Smart Investments: How to Optimize Your 2025 Marketing Dollars

If you’re struggling to decide the most strategic and efficient way to allocate your 2025...

September, 13 2024 in Paid Media, Social Media, Paid Social Media
Transforming Social Media into a Powerhouse for Business Strategy

Social media has evolved significantly. What was once an experimental marketing tool for...

May, 2 2024 in Public Relations, Social Media
Harnessing the Magic of Brand Stories for Public Relations

Public relations is a critical marketing strategy for business owners who want to...