Project Spotlight: Versace Fragrance Display for Dillard's
April 6, 2021
Long-time client, Dillard’s, tapped Phase 3 to fabricate and print campaign assets for Versace’s newest fragrance, “Dylan Turquoise”, featuring Hailey Bieber. The eye-catching display included floor graphics, a branded back drop, a display pedestal and a custom surfboard made from painted MDF.
Showcasing Versace’s world-renowned brand, Phase 3 was able to produce the highest quality of materials and brand colors for the fragrance display. From prototype to execution, the Versace project lasted 4 weeks and was displayed in 20 Dillard’s locations around Dallas and other key markets across the country.