About The Author
Kendra Lively

After gaining a decade of experience as a Creative Director, Kendra joined Phase 3 with the acquisition of Brand Fever in 2015. The lynchpin of the Phase 3 creative team, she guides projects from beginning to end, overseeing design innovation and execution to ensure it solves the defined business problem through creative excellence. With expertise in branding, integrated marketing campaigns, design systems and user interfaces, Kendra is a talented leader who inspires work that is individually motivating and collectively influential.

OnBranding Episode 15: Atlantic Station

By Kendra Lively
February 10, 2017

Episode015_AtlanticStation from Phase 3 on Vimeo.

If you’re an Atlanta resident – or have ever explored our fine city – you’re likely familiar with a beloved space that families, celebrities, and urban planners flock to on the regular.

On today’s episode, we’re taking you behind the <a href="http://atlanticstation.com/">Atlantic Station</a> brand to understand the marketing of spaces and places. Speedy social response times, branded signage, and a frequent rotation of new shops and free events make the property prosperous in its efforts to find both a voice and a visual identity that connects with guests online, offline, and on-site.

Meet Liz Gillespie, Vice President of Marketing for North American Properties. Liz and her team of social media strategists, event planners, and cadre of bloggers have worked to bring this “live, work, play” community to life, encouraging residents to shop around the corner, and guests to explore mixed-use living spaces just above the shops.

The neighborhood is currently celebrating the 2014 Winter Olympics with several Sochi themed displays, where guests can get their photos taken on faux snow slopes. (So fun!) During the 2013 holiday season, Atlantic Station debuted a 10,000 square foot ice skating rink, open through February 14. It also recently announced the opening of another large anchor store, American Apparel, coming to the site this spring.

A few more facts about the property:

The site is home to 400+ events annually, including its holiday tree lighting, haunted house, and BB&T Open tennis tournament.

You’ll find 3 chef-inspired restaurants on-site, like Shaun Doty’s Chick-a-Biddy, Ron Eyester’s Diner, and Todd Richards’ Pig and the Pearl.

Square, Pandora, TapJoy, and Ogilvy Atlanta all live (and work) in the neighborhood.
Are you an Atlantic Station regular? A fan of theirs on social media? Tell us about your experiences and we’ll share them with our On Branding community.