Robin Konieczny is an international award-winning writer, creative director and brand strategist who also has the analytical chops to have performed cancer research for the National Institutes of Health. After earning her masters in communications, she began her advertising career in London at Saatchi & Saatchi where she learned “proper English,” according to her colleagues there. Back in the states, she honed her brand campaign skills and went on to leadership positions in product launch, branding and re-branding with full service agencies helping brands like Brooks Shoes, Coca Cola, McDonalds, Procter & Gamble and Starbucks.
Robin has helped lead new business pitches, generating over $100 million in new business wins. She believes in marketing campaign development that incorporates the powerful story of an authentic brand and the concise story that defines a TV spot worthy of awards including AD, Cannes Lion, Clio and One Show. Robin has led the development of great work for clients like Levolor, Kobalt Tools, Char-Broil grills, Rubbermaid and Hunter Fan as well as global brands including LiuGong Machinery and Husqvarna.