A New Point of View for A Global Market
Project: Integrated Marketing Campaign

AmericasMart – the leading international wholesale marketplace for buyers and exhibitors – was eager to drive awareness and attendance for its first market of the year. Phase 3 developed an integrated campaign that directly communicated the benefits of attending to the end-user. Centered on the theme of “See It All” and a dynamic, radial image to showcase the breadth of products and categories featured at the market, Phase 3 activated a cohesive communication campaign that spanned email, direct mail, online and signage materials. The result was a record-breaking market with double-digit attendance growth.