An international leader in water treatment and specialty chemicals, BWA Water Additives recruited Phase 3 to refine its value proposition and reenergize its web presence. The desire for increased visibility stemmed from a combination of new corporate leadership and an increasingly competitive market. These factors informed Phase 3’s approach, which sought to position BWA as a well-established force in the industry and a valuable partner in their customers’ success. Users are educated about products through interactive diagrams that communicate how a product is used in different applications within various industries. BWA customers are now able to learn about the company and its products through an intuitive platform.