Big Machine Label Group

Playing to Win a Guinness World Record
Grand Format Printing and Installation

Nashville-based Big Machine Label Group wanted the release party of Thomas Rhett’s “Tangled Up” album to make a big impression. They approached Phase 3 to help set a Guinness World Record for the largest Twister board and game to be played at the Dallas AT&T Stadium prior to a full production live concert. Taking installation and use into consideration, Phase 3 printed the panels on vinyl and sewed Velcro to the edges to easily connect the pieces. The assembled Twister board measured 150 ft. x 170 ft. and hosted 1200 individual games. After the event, the panels were separated, rolled and returned to our production facility, where they were cut and redistributed to giveaway winners. The Twister event generated a significant amount of media attention and successfully secured the world record.

Big Machine Label GroupBig Machine Label Group