American Tombow

Getting Crafty with the Next Generation of Customers
Marketing, Social Media, Public Relations, Video and Print

With its centennial anniversary, American Tombow – a provider of premier office, arts and crafts products – wanted to solidify itself as the brand of choice for art and craft aficionados for another 100 years. Phase 3 created an integrated marketing and public relations campaign to introduce the company to a younger demographic, the next generation of Tombow fans. In addition to producing a tradeshow booth, video, and print and digital ad campaigns, we executed a “100 Days of Tombow” campaign that invited craft and mommy bloggers to showcase projects created with Tombow supplies. The campaign won a national Ragan’s PR Daily Social Media Award and garnered 6.6 million impressions, along with an entirely new customer base for Tombow.

American TombowAmerican Tombow