Digital Insurance

Simplicity Wins in the Complex Insurance Landscape
Brand Strategy, Positioning, Identity and Website

With a newly defined and expanded business model, Digital Insurance sought a comprehensive brand strategy to capture its distinctive, progressive qualities in order to stand out in the marketplace. Through the synthesis of research findings gathered from customer and internal stakeholders, Phase 3 developed positioning focused on simplicity – aligned with the company’s strategic business approach – and applied this concept to a compelling visual brand identity and website. In the year following the rebrand, Digital Insurance saw a 40 percent increase in revenue and continues to be named as one of America’s fastest-growing private firms by Inc.

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