FATZ Cafe

A Taste of Consistency Drives Increased Sales
Advertising Campaign

A casual dining restaurant with 45 locations throughout the Southeast, FATZ Cafe sought both creative and print support for their promotional campaigns aimed at increasing restaurant sales. We developed a marketing strategy and creative direction to build the consistency and strength of the FATZ brand, increasing awareness through radio, digital, and social media advertisements in addition to point-of-purchase materials and collateral. The campaign boosted sales by 30 percent compared to the same timeframe from the previous year, while also increasing web traffic and overall per-check average.

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