Feld Entertainment

A Flurry of Media Attention for Disney On Ice
Media Relations, Social Media and Special Events

Feld Entertainment tasked Phase 3 with driving awareness and ticket sales in the Atlanta market for its live show, Disney On Ice presents Frozen. Through a mix of several PR disciplines: media relations, social media and special events, we capitalized on the “Frozen frenzy” by leveraging Atlanta’s reputation as the “Hollywood of the South” with a blue carpet event and securing top tier media coverage. Our efforts garnered more than 103 million media impressions – more than five times the objective – with placements in broadcast, online and print publications, including 11Alive, Mundo Hispanico and the Atlanta Journal-Constitution.

Feld Entertainment