Georgia Food Bank Association

Fruitful Campaign Creates an Appetite for Nutritious Meals
Media Relations, Event Planning & Digital Advertising

The Georgia Food Bank Association needed to increase awareness for their “Feeding for a Promising Future – No Kid Hungry” initiative to provide nutritious meals to children in low-income during summer break. Phase 3’s strategy began with targeted media outreach and three kickoff events hosting Georgia’s First Lady Sandra Deal and local organizations. Then, Phase 3 launched a highly targeted digital advertising campaign aimed at low-income mothers, generating a click-through rate four times above average. In addition to 30,000+ media impressions and features in the Atlanta Journal Constitution, WSB-TV, and The Augusta Chronicle, average daily attendance increased by 17,000, boosting the number of meals provided by 13 percent.

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