PCG Molecular

Breathing Life Into a New Era of Preventive Care<
Brand Positioning, Visual Identity, and Website

A pioneer in the research and development of genetic, molecular screens that save lives by providing early detection of DNA and cellular damage, PCG Molecular needed to be positioned with a visual identity and story as compelling as the company’s purpose. Phase 3 relaunched the company starting with its name – formerly PCG Labs – and honed in on its key attributes to develop a brand and website that resulted in an 80 percent increase in sales and distinguished the company as a visionary leader in preventive care diagnostics.

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