The world’s very first sewing machine brand, SINGER® is known the world over for making sewing accessible and easy for everyone. Phase 3 has partnered with the brand for more than fifteen years, developing packaging and marketing for a global audience. When SINGER® developed a new product line for a new era, the Legacy Sewing and Embroidery machine, Phase 3 developed a completely integrated campaign to support its launch, from packaging to print to targeted digital. We invited prospective buyers to challenge their creativity with content that could be accessed from social channels and even mobile-optimized video content direct from the packaging that demonstrated the wide range of capabilities the new model offers. The campaign continues to create measurable excitement and to send qualified traffic to direct sales websites.