For Nashville’s first time hosting any NCAA basketball championship, the city wanted a major win. Pumped for the big dance – Phase 3 was excited to secure exceptional media coverage for the NCAA’s 2014 Women’s Final Four games. Phase 3 undoubtedly achieved essential community engagement by positioning the tournament as a platform for positive economic growth and media exposure for the city. In addition to a netted media strategy, the firm produced a weekly radio show and website celebrating young female athletes. Phase 3’s efforts led to exceeded attendance goals for all events, drove a 25 percent increase in viewers for the championship, and TV coverage topped 18 million with a calculated publicity value of over $800K.